Jan

23

HTC’s hands on approach

Posted by cellphones

January 23, 2008 |

htc.jpg

HTC is a company on the rise and with their recent announcement that they sold over 2 million units of their iPhone competitor the HTC Touch they have announced they are now a major player in the handset manufacture landscape. Overall their handset sales eclipsed the 12 million mark which is a huge increase over their 2006 sales. Even with these sales they have mostly stayed under the radar with their products, however with selling half as many Touch’s than Steve Jobs has sold iPhones it can only be categorized as a huge success and they did it without the massive barrage of commercials and hype.

The Touch uses Windows Mobile 6 and it is far more fan friendly than the locked down Apple phone and that just might be why they became so popular. Customers have made it clear they want to have fun customizing their phone and dont want to worry about a software update killing all the applications and personalization they did to make their phone unique.

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