How Apple changed the game

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This past week saw a revolutionary advancement in the way cell phones are marketed. The strange thing is this is the first time it has happened this way. Few companies take advantage of the appetites of the American public when it comes to cell phones. This country is full of people that like to talk and to express their thoughts on blogs all around the country. This creates a frenzy of commercialism and Apple took full advantage.

You see, usually this process is quite the opposite, cell phones are far more advanced in Europe and Asia. They have a unified technology that is much easier to create advancements for, all of their customers use just one type of phone, that being GSM. They don’t have competing technologies that divide their customers in three different sectors like Americans do.

Asian and European phones are the ones that usually create a lot of buzz here, websites here do a lot of business selling unlocked foreign phones to the high-end market. The reason is these phone are usually at least a year or more ahead of us technology wise.

Motorola tried to market a phone specifically made for the US with the RaZR but other than a svelte design it didn’t have much else going for it and while it was successful it didn’t have the iPhone impact.

So Apple took a fresh look at how poor the software designs were in cell phones and knew they could market this one aspect over all other, a simple swipe of a finger can complete almost any task, making sure no one would ever see a drop-down menu. Apple made it not only about the design but about what was going on inside and that really mattered and boy did it pay off.

Apple knew that the right product launch in the states would practically put people in a frenzy, even a full six months before the product launched. Its critics said the hype couldn’t last but Apple kept on adding features and updates right up until launch, making sure that there was plenty to get excited about. And that’s what people did, some waiting up to a week to get the coveted device that sold over a half a millions units in its first day.

The American public can never be underestimated in their hunger for the next big thing. They simply do not want to be left out on something groundbreaking.

So Apple succeeded where no one else could, selling a phone that was nearly advanced as a European model and with superior design and software compared to virtually anything ever seen before. The combination was ideal and the whole world bought into it. And this time just the opposite played out, Europe wouldn’t get the phone until late 2007 and other countries until even later.

This changed the way phones will be marketed and for good reason, America might be slow on the technological advancements but now that it has caught up in high speed data networks, the advancements Europe has been making can now be seen in multiple ways and with amazing success, with Apple leading the way.

Apple iPhone – Marketing Campaign to Die For

Let the buzz do the work

Apple iPhone marketing: a work of genius?

Flattery gets Apple everywhere


Breaking news from the Wasington Post

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Due to an intensive investigation, the Washington Post has broken the cover off of a story that few believed could be possible.

Teen Cell Phone Usage Soars in Summer

Sam Diaz is the one with the wide ranging investigative powers to realize that cellphone usage among 10-17 year-olds jumps by more than an hour a day in the summer, to more than three hours and 45 minutes, compared to a normal school day. ‘My Home’ was Mr. Diaz’s answer to where they can send his Pulitzer and thats just where he was when he figured out that humans need oxygen to breath and that fish need water to live.

Some day the full impact of Sam Diaz’s brain power will be investigated but until that day comes we will just have to follow his lead and discover for ourselves that more than half teens – 52 percent – say they send text messages from the movie theater while 28 percent have sent messages from the dinner table. For many, 26 percent, texting is one of the first things they do in the morning, within 10 minutes of waking up.

You heard it from the Washinton Post, parents who do find themselves needing to enforce some control over the phone, be prepared for some resistance – one-third of the respondents said they would rather give up the radio, video games or a trip to the mall before giving up their phones. Nearly 25 percent said they would rather give up an mp3 player and about 20 percent said they would rather give up TV. 100% of respondents said homework sucks and that they would like their own Ferrari and Beach House.

Recapping the story, teenagers like expensive things they don’t have to pay for and The Washington Post understands that the newspaper business is in trouble if they don’t start appealing to the lowest common denominator, otherwise knows as people from Kansas who buy SideKicks because Paris Hilton has one covered in rhinestones.


The Unleashing of a Mobile Monster

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What would it take to be able to crush the iPhone in virtually every way? Well it would probably need to have just about every feature that the Jesus phone doesn’t and would also need to posses everything that anyone could ever want in a cell phone.

Examples:
High Speed Data Connection: Tri-Band HSDPA with WiFi
Large Screen with High Resolution: 3-inch screen touting an 800 x 480 pixel resolution
Biometric security: Fingerprint authentication
Free calling over a secure network: VoIP over Wi-Fi.
Next Gen Technology: VGA sub camera for Video Telephony
Video Encoding: Video H.263/MPEG4
Common Email Functionality: Mobile Outlook
Real World Conveniences: Separate speakers for voice, ringer, and speakerphone
Flexible Operating System: Windows Mobile® 6 Professional
The It Factor: Remote Screen and Remote Keypad Windows Mobile Enabled
Connectivity: Bluetooth 2.0
High Capacity Battery: Standby-330 hrs Talk Time-265min Video Calling-75min
Multiple Cameras: A 2 Megapixel for stills and a VGA for Video Calls
Streaming Video: Windows Media 6
Real World Practicality: A Full QWERTY Keyboard

These are all the things currently available on the $860 Toshiba Portege G900, which can be yours from Expansys right now.

 

 

 

Unboxing at Engadget

Manufacturer Site


The Nokia E61i – The beauty of a full tactile keyboard

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Nokia has finally launched a full keyboard phone with instant email synching. This might look a little too much like the New BlackBerry Curve but that is a good thing. However this device has wifi and thats a beautiful thing. This is a Quad-band GSM/EDGE bad boy with coverage pretty much anywhere you might need it (850/900/1800/1900). The 2.8” QVGA landscape active-matrix color display is stunning and supports up to 16 million colors (320 x 240 pixels) Continue Reading


Worlds smallest Bluetooth headset

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The Motorola H9 Bluetooth Headset measures only 1.2×0.8×0.5 inches, is only slightly larger than a quarter and weighs less than 8 grams. The black and silver design accents make this a stylish device sure to turn heads. This ‘in the ear’ device is designed for enhanced comfort and includes 4 ear tips for a personalized fit.

Call features include the standard answering, ending, rejecting and making calls, as well as call muting, last number-redialing, putting a call on hold, transferring a call from the phone to the headset and vice versa, and support for voice dialing, call waiting, and conference calling. The Motorola H9 Miniblue has a rated talk time of 1.5 hours, though you could potentially talk for as long as 7.5 hours using the portable charging base.

What You Get:

* Motorola Bluetooth® H9 headset
* Headset Charger
* Travel Charger
* User Manual
* Quick Start Guide
* Extra ear tips

Retail $149.99

Info provided by Motorola and CNET


Youve got the touch, you’ve got the power

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No you are not listening to Dirk Diggler belt out his favorite tune, you’re sitting there wondering what kind of cell phone do you want to buy now that this iPhone thing has come and gone. Luckily you have come to the right place, a place that wants you to know about The Touch, or more precisely The HTC Touch is packed full of goodness and Windows Mobile 6.0, a 2 Megapixel camera, an MP3 player, and a 2.8 inch TFT Transflective touch screen.

Alright let’s look under the hood and see what its got:

Processor
TI’s OMAPâ„¢ 850, 201 MHz
Operating System
Windows Mobile® 6 Professional
Memory
ROM: 128 MB
SDRAM: 64 MB DDR
Display
2.8″ LCD touch screen with backlight
240 X 320 dots resolution with 65,536 colors
Network
GSM/GPRS/EDGE Tri-band: 900, 1800, 1900
Device Control
HTC TouchFLOâ„¢
5-Way navigation control
Connectivity
Bluetooth® 2.0
Wi-Fi® IEEE 802.11 b/g
HTC ExtUSBâ„¢ (11-pin mini-USB and audio jack in one)
Camera
2.0 megapixel CMOS color camera
Audio
Built-in microphone and 3-in-1 speaker
Windows Media Player supported formats
AAC, AAC+, eAAC+, MP3, WMA, WAV, QCELP, MPEG4, AMR-NB, AMR-WB
Battery
Standby time: Up to 200 hours
Talk time: Up to 5 hours
Expansion Slot
microSDâ„¢ memory card (SD 2.0 compatible)

Ok… now that you’re drooling all over your European Carry All, you start to get upset thinking that I am teasing you with some product that hasn’t been launched and you have to wait 6 months for and then wait in line while its raining next to some guy that hasn’t bathed in a week.

Well part of that is true it hasn’t launched yet but hey that wont stop us will it? You are going overseas if you have to, luckily you don’t have to actually go to Europe you can just go there on your browser and buy this sucker right now right here. You’re Welcome.

Check out the demo here


Feel like you’ve been left out in the cold?

Don’t be sad if you can’t get an iPhone because of a cell phone contract with another provider or just plain lack of funds. The one standout feature of the device is now available on the BlackBerry 8800 series, BlackBerry Pearl, BlackBerry Curve, Treo, and Windows Mobile devices. Thats right, the Visual Voicemail that made every mobile phone junkie jealous, can now be yours. No more having to listen to a bunch of messages to get to the one you really want, now you can see who left a message and then listen to them in any order you want. The service by SimulSays is in its beta form and can be downloaded here from your computer of here from your mobile.

Add this to their already popular service where you can read your voicemail on your mobile phone, portable device or e-mail and you truly have an exciting development. Imagine all the places that you cant listen to a message through your headset, now you can just scroll through your messages and read exactly what the person said right on your screen.

It costs $10 a month, which covers 40 messages; each additional transcription costs 25 cents. The company plans to offer better deals for heavy users including an unlimited plan sometime in the future, however they do have a free week trial to see if it works for needs.

Mobility Today

Press Release


A great advancement in cell phone technology launches today

Shockingly the product I speak of doesn’t have an AT&T or Apple logo on it. What I speak of is the launch of the T-Mobile @Home service that combines the use of standard GSM service with WiFi calling and all from the comfort of your own home. This might not be the product everyone is waiting for but for the people that lose signal in their houses, apartment, or dorm room this is a godsend. The service itself is pretty simple if you have the following:

* Existing high-speed Internet connection
* Wireless router
* T-Mobile HotSpot Phone

The calls transfer from Wi-Fi to GSM and vice versa seamlessly, this technological hand off is the reason this service was delayed for some time. But all the delays are forgotten as I am one of the many that have a GSM service that tends to have problems indoors. This particularly effects the back of the house where the bars flicker in defiance of my pleads to the cell phone gods.

The phones at launch will be:

 

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Samsung t409          Samsung t709

 

 

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Nokia 6086               Nokia 6136

T-Mobile is also selling two routers by both D-Link & Linksys, even though T-Mobile might suggest one of their routers, it isn’t necessary as your existing router will most likely work just fine. The service costs $19.99 a month on top of your regular cell plan and at least a US $39.99 plan is needed but consider that you will never have to pay long distance again and your home phone will become obsolete.

The feature that stands out is the fact that not just your voice features work off your WiFi but all your other features as well, however only the calls are unlimited. This is truly a breakthrough service that can help just about anyone who lives in a suspect coverage area, not even the all powerful Jesus Phone can make this claim.

Info courtesy of T-Mobile USA
Samsung Wireless
Nokia USA


The impact of the iPhone

Those of us that read technology and gadget news have seen the impact that this phone has had on many a site. Some have seemingly made this their main focus and it has created a frenzy of sorts for pretty much anyone that has a mobile phone. But to my amazement people that are pretty much in the dark about cell phones have had a lot of interest in this device and that has created unprecedented hype.

However few realize the far reaching effects this product is having. Apple stock has risen 43 points and the total price has increased by 40% since the product was announced. With its market cap hitting $100 billion that translates to more than a 40 billion increase for a product that hasn’t even launched yet.

It is also having a severe impact with corporations as requests for synching to networks has already occurred and this will have a financial consequence. Currently BlackBerry is the dominant mobile device in the corporate world. RIM the manufacturer has made the process simple and reliable for IT departments to set up the software and to create email synchronization. Having another product with no proven reliability is a real challenge for Fortune 500 companies and the US Government, both of which have come to rely on their BlackBerry service.

It will be some time before all the ramifications play out but one thing is for sure, Apple has already won.

iPhone 360

Keyboard Video 


iPhone rate plans announced

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AT&T’s iPhone rate plans will be as follows:
$59.99 – 450 minutes

$79.99 – 900 minutes
$99.99 – 1350 minutes

The $59.99 plan includes 5000 night and weekend minutes, while the other higher priced plans will come with unlimited night/weekend minutes. 200 SMS messages are standard with all plans. You can and additional 1500 SMS messages for $10 or an unlimited SMS feature for $20.

This seems to be a little higher than what most had hoped for and the limit of 200 text messages was also somewhat surprising, however if early reports of the device are true, this on the one drawback of the device. This wont be much of a deterrent for the people that are determined to have this device and others that are already camped out on sidewalks outside of Apple and AT&T stores.

An activation fee of $36.00 applies to all new accounts along with a 2 year contract.

Photo courtesy Apple Inc & AT&T