This past week saw a revolutionary advancement in the way cell phones are marketed. The strange thing is this is the first time it has happened this way. Few companies take advantage of the appetites of the American public when it comes to cell phones. This country is full of people that like to talk and to express their thoughts on blogs all around the country. This creates a frenzy of commercialism and Apple took full advantage.
You see, usually this process is quite the opposite, cell phones are far more advanced in Europe and Asia. They have a unified technology that is much easier to create advancements for, all of their customers use just one type of phone, that being GSM. They don’t have competing technologies that divide their customers in three different sectors like Americans do.
Asian and European phones are the ones that usually create a lot of buzz here, websites here do a lot of business selling unlocked foreign phones to the high-end market. The reason is these phone are usually at least a year or more ahead of us technology wise.
Motorola tried to market a phone specifically made for the US with the RaZR but other than a svelte design it didn’t have much else going for it and while it was successful it didn’t have the iPhone impact.
So Apple took a fresh look at how poor the software designs were in cell phones and knew they could market this one aspect over all other, a simple swipe of a finger can complete almost any task, making sure no one would ever see a drop-down menu. Apple made it not only about the design but about what was going on inside and that really mattered and boy did it pay off.
Apple knew that the right product launch in the states would practically put people in a frenzy, even a full six months before the product launched. Its critics said the hype couldn’t last but Apple kept on adding features and updates right up until launch, making sure that there was plenty to get excited about. And that’s what people did, some waiting up to a week to get the coveted device that sold over a half a millions units in its first day.
The American public can never be underestimated in their hunger for the next big thing. They simply do not want to be left out on something groundbreaking.
So Apple succeeded where no one else could, selling a phone that was nearly advanced as a European model and with superior design and software compared to virtually anything ever seen before. The combination was ideal and the whole world bought into it. And this time just the opposite played out, Europe wouldn’t get the phone until late 2007 and other countries until even later.
This changed the way phones will be marketed and for good reason, America might be slow on the technological advancements but now that it has caught up in high speed data networks, the advancements Europe has been making can now be seen in multiple ways and with amazing success, with Apple leading the way.